PPC is pay per click advertisements that you normally see on right
hand side of your search engine say Google. It is a shortest and surest
way to get top rankings but at a price. Simply said, it works like
this – you select a keyword, bid for a higher position, get
your website link displayed on the first page of the search engine
and then pay for every click which a visitor makes to reach your website.
PPC is a fast way to reach higher rankings, which by a normal
SEO approach may take months together. The benefits are many.
A few of them are:
• You are billed for only when the visitor
clicks your ad to reach your website.
• You can set daily budget for your ad campaign.
• Your ad can be country specific. That is to say, it will
be displayed only in those countries which you
• You can target your ad to speakers of a specific language.