BUSINESS WIRE INDIA

Profile of the company

Business Wire India , an HTA group company and Indian affiliate of Businesswire.com, distributes business press releases through internet, to journalists and investors across India and the world. Their press releases appear immediately and unedited on UNI and IANS and all leading news portals like HindustanTimes.com, Rediff.com, MSN India and IndiaInfo.com. The news are also emailed and faxed to strength of 4500 loyal journalists for further use. Financial news from the company appears right away on Bloomberg and investor sites such as iInvestor.com and myiris.com. The services also include tracking media reaction to client's news announcement by monitoring over more than 300 newspapers, magazines and websites nationwide. The prominent clientele hail from the corporate sector worldwide. Keeping itself abreast with the e-trends, the company launched its website in 2002-2003.

Before availing our services

Frequency of business leads
The website received more than 5,50,000 clicks per month, which also accrued from other marketing strategies including trade shows. However, the low ranking of the website in Google.com and other search engines, deprived the company to actualize the latent potential of business on web.

Reasons for lagging-behind in online business
The website suffered low presence in Google.com at the hands of below average SEO vendor services. The website did not sport high-traffic generating keywords and consequential low ranking in online business scene.

Motive behind associating with us
Business Wire India sought our association with an expectation of prompt technical and SEO support from us. BWI also expected us to forge new channels for qualified traffic from related sites. They wanted increased link popularity, which would help search, engines like Google find their web pages as well as increase their rank amongst the relevant search.

After associating with us

Approach and methodology used at Technosoft Services
Keeping in view, the dynamic nature of the website, we optimized the website by indulging in quality research of exhaustive collection of competitive and high-traffic generating keywords. To achieve the targeted, we rendered on-page optimization, used link building strategy and enhanced the website of BWI for a Search Engine friendly web design and navigation. We made use of directory submissions and linking strategies (affiliate marketing) to uplift the overall online popularity of the website. We availed our consultancy services regarding internet marketing to our client. Above all, we rendered prompt technical and non-technical support to the website as a part of our SEO services.

Outcome of the association with us
The improvement was readily observed by the client in terms of genuine business leads flowing in at an increased rate. The overall web traffic has increased by 20%. The website now habitually ranks amongst the top 30 positions in all top search engines. And at last, but not the least, we have a highly satisfied customer full of accolades for our services and support.