GREAT INDIAN OUTDOORS

Profile of the company
Great Indian Outdoors (GOI) is running an adventure travel business in India , offering wide variety of adventurous and spell bounding outdoor excursions in and around Himalayas , including adventure trekking, river rafting, camping, and overland safari. The company has clients in all age groups and from diverse backgrounds. The prestigious clientele include corporate employees and inbound travelers from Europe and America .

Before availing our services

Frequency of business leads
When Technosoft Services took over the internet marketing for the company, the website was drawing high ranking in Google and Yahoo on approximately 15 keywords but not covering its latent potential.

Reasons for lagging-behind in online business
With improper selection of targeted keywords and more than 50 targeted keywords left unexploited, the website was far from its deserved image and poor web presence deprived it of its prospective online business leads. Extremely low link exchange, lack of quick and interactive queries and forms and erratic updating of the web content on the website, not only kept the site from being competitive and lucrative on web, but also lost the interest of the occasional visitors.

Motive behind associating with us
GOI needed a stronger vendor support and better visibility on all the leading search engines to function to its maximum online business potential. As soon as they realized it, they sought our SEO services, to increase the quantum and quality of the website enquiries so as to generate more genuine business leads and save on time and energy.

After associating with us

Approach and methodology used at Technosoft Services
As soon as Technosoft Services took over their vendor support, we garnered insights on how prospective customers of GOI searched online. Our primary focus was on high traffic keywords that would help bringing in better quality enquiries and lesser casual visitors. As a result, we narrowed down to more than 75 very competitive and often targeted keywords.

We enhanced the design and structure of the website for a quicker response. We made available our robust technical support to restructure the entire navigation within the website to render it more user friendly in its approach and more search friendly in its outcome. We accomplished real time web statistics with exhaustive details. We also incorporated interactive forms and queries as a part of restructuring activity.

Outcome of the association with us
Soon after the implementation of the strategic keywords and enhanced website, not only the quality of enquiries improved by way and bounds, but the number of business enquiries also increased by 60% straight. The website now appears on the first page of all leading search engines including Google, Yahoo and MSN.