POLYMER PAPERS LTD.

Profile of the company

Polymer Papers Limited is a Public Limited Company, incorporated in1974 and having its Registered Office at New Delhi . ISO 9001 certified, it is one of the largest manufacturer, supplier and exporter of special purpose machines for manufacturing of filters, filter paper, adhesive, testing equipment for filters and filter components. The company is also the only filter paper manufacturer in Asia who has got its own base paper as well as impregnation (saturation processing facility). With a healthy employee strength and levels of employees, the company retains clientele in more than 60 countries worldwide, comprising of high profile clients like the Indian Railways, the Indian Army and extensive markets in Europe and USA .

Before availing our services

Frequency of business leads
Given the impressive product line and lack of competition from peers, the company was not making any use of the online business venue. The company was drawing all its business from physical contacts. The online presence was next to nil.

Reasons for lagging-behind in online business
The website was poorly designed and thus generated no business enquiries from the web. This only translated into enormous loss of potential business growth.

Motive behind associating with us
When Polymer Papers realized what they were missing, they contacted us for immediate rectification of the situation by working as their vendor support. They approached us to improve the online visibility of their website on all search engines and accomplish higher generation of business leads.

After associating with us

Approach and methodology used at Technosoft Services
Technosoft Services studied the entire business terminology and jargons and gleaned insights on search behavior of the prospective clients. The understanding gained thus was used to restructure and improve the content and design of their website. We also prepared three additional websites for the company to specifically dedicate to products of the company. A comprehensive and strategic collection of more than 300 keywords were implemented which dramatically increased the presence of the website in the top search engines.

Outcome of the association with us
With more user-friendly approach in conjunction with essential search engine friendly web design and navigation, the website of the company has helped the online business take off to never to look back. The business leads have been flowing in regularly through the website from all over the world. In the financial year 2005-2006, the company received more than 500 genuine business enquiries only through their website and the marketing efforts reaped by our services.