PROFILE of the company
ISO 9001:2000 certified, Everest Blowers is a global joint venture comprising of a strong technical team for Turnkey solutions, dealing in manufacture and export of root blowers and vacuum boosters. From a modest start with manufacturing of Twin Lobe Rotary Air Blowers way back in 1980, with consistency and commitment in performance over the years, the company has comprehensively broadened the spectrum of its products and service facilities. The hallmark of the supreme quality of their cost-effective machines is the prestigious clientele of the company featuring names like Bechtel, Dailem, Mitsubishi, NTPC, BHEL, Tata Projects and BSES. Also, direct and indirect exports are regularly made to USA , Iraq , Maldives , Sri Lanka , Vietnam , Nepal , Bhutan & Bangladesh .
BEFORE availing the services of tsoftindia.com:
Frequency of business leads/ enquiries:
The website suffered low search engine presence, poor image and consequent very low business enquiry generation out of the website. This defeated the purpose of going online.
Reasons for the incompetent online business:
The ranking of the client's website was based on a very limited collection of keywords that amounted to very low ranking across search engines, unable to attract potential customer attention. The content and structure of the website was uncompetitive and inadequate, devoid of user friendly and search engine friendly approach. The run of the mill web design was unable to hold the attention of its clients in terms of leaving a lasting impression on their memory as well as portrayed poor image of the company. The company was already availing a vendor support for SEO services which was evidently not up to the mark and mediocre in terms of technical support.
MOTIVE behind associating with tsoftindia.com:
Fed up of their poor and inefficient vendor support, Everest Blowers decided to change their internet marketing vendor support partner and approached tsoftindia.com based on the feedbacks they received about us. They wanted their website to be more aggressive and easier to navigate. They desired to upgrade the website design and content to improve upon the low search engine ranking, pedestrian image and nominal business enquiries from Internet. Above all, they expected a more competent and prompt vendor support that would yield value for money services.
AFTER associating with tsoftindia.com:
Approach and methodology used at tsoftIndia.com
We dispensed our expertise on web designing and development services to the client, with a focus on forging new channels for qualified traffic and maintaining top search engine presence. The website was rendered a more compelling, interactive, user-friendly & search engine friendly design and navigation. The structure was also expanded to accommodate competitive and user-friendly features including a new feature suggest by us called 'Ask the experts'.
OUTCOME of the association with tsoftindia.com
The earnest SEO services started paying off concrete results as our client is extremely satisfied with the performance and output achieved by their website within a short time of make over. The website has been ranking high across Google, Yahoo and MSN leading to increased enquiry generation by 70%. The interactive and user-friendly website design has been encouraging substantial increase in business leads; especially the 'Ask the experts' feature has become a favourite with prospective clients who query extensively on it. The site has also facilitated 'Product distributor' in North America . The web traffic has been increasing every year starting from increase of 74% in the first year of SEO, 45% in the second year and coming years to follow the trend.
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